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Strategic planning

Strategic planning assesses a company’s market position, assesses strengths and weaknesses and areas of desired growth. It is analytic and comprehensive guideline for the entire organization, and thus lays out high level goals, actions needed to achieve goals and the desired results.


Strategic planning consists of:

  • determining long term objectives
  • an analysis of present and historical data in order to forecast future events
  • what-if scenarios analysis
  • an action plan of how each department will achieve objectives

Strategic planning is commonly understood to have four steps:

  1. Analysis: developing an understanding of both internal and external environments.
  2. Strategy development: high level strategy is determined.
  3. Strategy execution: the plan is translated into action within operations. Deliverables and goals are assigned. 
  4. Evaluation: ongoing refinement, tuning and evaluation of performance.

Discover how CCH Tagetik Performance Management Software delivers:

strategic planning