26 February 2015
STAMFORD, Conn. and LUCCA, Italy
Tagetik Unveils New Logo and Corporate Identity: “We Get Finance. You Get Results.”
New brand philosophy reflects Tagetik’s mission to elevate performance management software to the next level by combining innovative technology and deep knowledge of the needs and challenges of the Office of Finance
Tagetik, a visionary leader in global performance management software solutions for the Office of Finance, today unveiled a refreshed logo and corporate identity – “We get Finance. You get Results”. The company’s revamped brand philosophy better leverages its strong expertise and proven success in addressing the complex performance management processes of finance organizations large and small.
The new corporate logo and identity is the first of many marketing and awareness investments designed to drive the the company announced recently. “How a company communicates its identity profoundly changes how its brand is perceived in the market,” said Marco Pierallini, co-chief executive officer, Tagetik. “The new identity we announced today aligns perfectly with our mission of helping finance executives improve efficiency, control costs, identify opportunities and deliver results. Our brand promise is to empower finance organizations by investing the time and effort to understand the current and future challenges they face, and to then apply innovative technologies, such as cloud and mobility, specifically in the context of those challenges. “We get Finance. You get Results.” succinctly communicates the combination of deep finance expertise and targeted innovation that drive results for our customers.”
"Our “Performance with Passion” tagline was designed as a play on the passion of our Italian heritage and more specifically our dedication to customer success. That identity been our mantra since 2012 has set us apart from our competitors and has been a driver of our consistent ranking at or near the top of virtually every major customer satisfaction or product capability survey,” said Manuel Vellutini, co-chief executive officer, Tagetik. “As we continue on our global expansion, it is important that our corporate identity convey not only our passion and dedication to customer success but also reflects what we do best: address the challenges and needs of modern finance organizations so that they can streamline processes, reduce risk and deliver both tactical and strategic results. That is exactly what Tagetik does at companies across the globe including Henkel, Randstad, Generali Group, SNCF, Timex Group, Laing O’Rourke and Unicredit Group and that is what our new identity, “We get Finance. You get Results.” conveys.”
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