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Marketing Automation and Campaign Specialist


Ref.: MSO-US
Location: Stamford, CT (US)
Job Status: Full Time

Job Description:

An all-star marketer will get jazzed up about optimizing and building a top-notch campaign execution program. As an email and marketing operations specialist, you will work to create scalable processes that ensure best practices in lead generation and database management. You will drive strategy for getting the right emails into the right inboxes at the right time and improve open and click-through rates. You will build landing pages and optimize for maximum results on calls to action.  You will be expected to develop and track email campaigns and assets, build landing pages to ultimately increase our business' email marketing success. You will support on the development of campaign and live event components.


  • Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads
  • Establish and maintain scalable processes that ensure best practices in campaign and lead management
  • Monitor and maintain data quality within the marketing database
  • Evaluate new technologies and add-on applications to improve and optimize email marketing performance
  • Grow our email list organically, not through bought or rented lists.
  • Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends.
  • Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).
  • Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers.
  • Work to minimize list decay and unsubscribes while increasing the productivity of our email sends.
  • Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.
  • Participate in analyzing marketing and sales data to develop insights and make recommendations on areas for optimization.
  • Grow our email list organically, not through bought or rented lists.
  • Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends.
  • Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).
  • Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers. Work to minimize list decay and unsubscribes while increasing the productivity of our email sends. Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.
  • Provide marketing support to the field marketing manager where required in the execution of virtual and offline events
  • 2 to 5 years’ experience with a post-secondary education in marketing or related fields
  • Strong analytical skills

REQUIRED SKILLS: 

  • 2 to 5 years’ experience with a post-secondary education in marketing or related fields
  • Strong analytical skills (including mastery of Microsoft Excel) and experience with campaign reporting and data analysis.
  • Strong proficiency in email marketing and marketing automation technology and integrating those systems with other technologies.
  • Ability to manage multiple projects at the same time in a fast-paced environment.
  • Technically capable, excellent communicator, and a desire to improve processes.
  • Past experience with email marketing, lead nurturing, marketing automation, and marketing analytics.
  • Excellent understanding of email marketing concepts and metrics
  • Highly analytical and able to derive meaning from data through A/B testing and email optimization.
  • Excellent writer and communicator (in both the written and verbal form).
  • Travel approximately 10%

Remuneration and contract terms will be discussed individually and defined according to personal skills, competences and experience.

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