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In recent years, there has been a revolution in organizations taking advantage of “big data” in key functional areas including sales, marketing, manufacturing and many others leading to significant innovation and improvements to how business is done. The impact of big data is predicted to continue to have a significant impact on how we do business in the future.

On the whole, the Office of Finance has been slow to get into the game. But why? The office of finance has the technology and know-how, yet it lags when it comes to analyzing and using data in a prescriptive way. Why haven’t more finance organizations taken advantage of the big data opportunity, and what can be done to turn this around?

In an interview and Q&A format, Wayne Knabel, Chief Financial Officer of The Gorman-Rupp Company, and Gary Cokins, internationally recognized Enterprise Performance expert and thought-leading speaker/author, will provide insights on why the Office of Finance has been slow to embrace Big Data and what CFOs should do about it.