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Marketing Manager


Ref.: MM-IT
Location: Lucca

Job Description:

Get your checklist today!We are looking for the Marketing Manager who will promote the CCH Tagetik vision by driving Global marketing strategy in Italy.


Key Responsibilities:

  • Manage and implement the Global marketing strategy in Italy, devising and delivering marketing campaigns
  • Creatively execute strategy in line with the highest standards, generating leads for business development teams through integrated marketing campaigns
  • Develop engaging campaigns with great customer
  • Hands on marketing - setting up campaigns, coordinating lead generation, engagement
  • Organize internal and external marketing events
  • Collaborate to produce valuable and engaging content for our website and social media that attracts and converts our target groups
  • Build networks with key industry players
  • Measure and report on the performance of marketing activities, gain insight and assess against goals
  • Conduct general market research to keep abreast of trends and marketing movements in the automotive industry
  • Introduce best practice in marketing
  • Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
  • Strong collaboration skills with the ability to manage stakeholders from across the company: Customer Success, Sales, Product, and the Global Marketing Teams
  • Work closely with other Marketing function to make sure a high-efficient cross-functional collaboration
  • Develop a strong understanding of the products, competition, industry, marketing goals, and objectives
  • Act as a service line manager for marketing professionals and advise on their professional development

 


Skills and Experience:

  • BA/BS degree in Marketing or a related field
  • Excellent verbal and written skills in English
  • +7 years’ experience in B2B marketing or marketing communications
  • Strong analytical and strategic skills
  • Experience in creating and managing B2B email marketing campaigns 
  • Experience in living or working in an international environment
  • Team management skills

 


Would be an advantage:

  • Experience marketing B2B software products
  • Brand ownership and development experience
  • Social media campaign execution experience

Remuneration and contract terms will be discussed individually and defined according to personal skills, competences and experience.

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