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Marketing Campaign Specialist


Ref.: MCS-IT
Location: lucca (Italy)
Job Status: Full Time

Job Description:

The Marketing Campaign Specialist reports to the Director of Demand Generation and is assigned to manage marketing campaigns from initial planning to final execution and nurturing.

 

JOB DUTIES:

  • Develop digitally-focused marketing campaigns targeting net new opportunities and existing customers as assigned by the Director of Demand Generation.
  • Create innovative demand generation tactics that drive demonstrable increases in new opportunities and accelerate the buyer journey and pipeline.
  • Design and run integrated campaigns. This includes determining the campaign strategy/theme and setting specific targets for lead and pipeline generation.
  • Define a calendar of cross-channel activities, including digital content/advertising, social posts, online/live events, positioning and customer content. They must also define the marketing campaign kit and assist with regional marketing execution and measurement.
  • Collaborate across departments for marketing campaign development and execution.
  • Identify new channels for inbound lead generation, including direct marketing, email marketing, paid search, content syndication, social advertising, webinars, etc.
  • Work with the Marketing Analyst to monitor and analyze inbound lead performance through the CRM and marketing automation tools.
  • Analyze campaign results, suggest improvements and create reports for the Director of Demand Generation and VP of Marketing

 

REQUIRED SKILLS:

  • Bachelor’s Degree in Marketing Management or Communications.
  • 2/3 + previous experience in a similar job 
  • Professional proficiency in English.
  • Strong interpersonal, multi-tasking and problem-solving skills
  • Demonstrated aptitude in lead generation/campaign management
  • Communication Skills
  • Good written skills for a variety of content creation including: emails, blogs, news, PR releases, scripts and sales enablement materials

Remuneration and contract terms will be discussed individually and defined according to personal skills, competences and experience.

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