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Sales Budget

A sales budget is derived from sales forecasts. It contains expected sales and expected revenue from those sales. It is the most basic component of the operations/master budget. Usually composed monthly or quarterly, this budget contains the summary of sales and unit targets. To create it requires market analysis, historical trend analysis, and an analysis of internal information like sales development, customer data, orders received and more.

Many departments may contribute to the sales department, including marketing, engineering, operations and production. The sales budget is imperative because it is a keystone piece of the master budget and all other budgets, so its effectiveness is imperative to the success and usefulness of those budgets.

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budgeting & planning