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Business Plan

A business plan defines a company, it’s goals and provides a map for how the business will reach its goals. It also contains the organizational structure of a business, key roles, and financing. While business plans vary greatly from company to company, they are used strategically: internally to align goals; and externally to allow third parties, including investors, to understand the ins and outs of the business and its risks. 


Business plans commonly contain the following pieces of information:

  • Overview of economic, financial and human resources
  • Product and market outlook
  • Organizational structure
  • Value proposition
  • Customer profile
  • Forecasts

A business plan usually includes the following sections:

  • Executive summary
  • Company description
  • Executive profiles
  • Products and services
  • Market and industry analysis
  • Strategy and plan
  • Financial plan and forecasts

Discover how CCH Tagetik Performance Management Software delivers:

budgeting & planning modeling & forecasting