14 December 2016
STAMFORD, Conn. and LUCCA, Italy
Tagetik Wins CODiE Award for Marketing Team of the Year
In its 30th year, the Software and Information Industry Association’s CODiE Award program recognizes excellence and outstanding achievement in the software industry
Tagetik, a leader in global performance management software solutions, today announced that its corporate marketing team was named Marketing Team of the Year by the Software and Information Industry Association (SIIA) as part of its annual CODiE™ Awards program.
Tagetik marketing team members work out of the company’s dual headquarters in Stamford, CT, and Lucca, Italy. In 2016, the team completed a major redesign of Tagetik’s corporate website in less than seven months, well below the two-year average for similar projects. Tagetik’s website is a major lead-generating resource for the company and its partners and includes a range of customer resources spanning financial best practices, regulatory requirements, and industry trends impacting progressive CFOs and finance professionals. The Tagetik marketing team also manages 18 localized websites serving 56 countries.
Following the website’s completion, the team launched a highly successful video campaign, “Finance Hero,” which depicts the challenges of modern finance and is supplemented by more than 100 video testimonials from modern finance executives who have achieved significant business benefits through the implementation of strategic and financial corporate performance management (CPM), collaborative reporting, forecasting, planning, and disclosure management.
“Our marketing team’s creativity, collaboration, and commitment have helped drive Tagetik’s aggressive global expansion,” said Dave Kasabian, Tagetik chief marketing officer. “In addition to serving corporate marketing needs, the team also works very closely with Tagetik’s partners all over the world to build localized awareness, as well as with our customers to share their achievements and successes.”
“We are very honored to receive this award,” said Manuel Vellutini, Tagetik co-CEO. “Our successful global expansion and penetration in the North American market, our track record of profitability, and our successful migration to a cloud-based business are strongly supported by our dedicated marketing team. We heartily congratulate our team on achieving this honor.”
ABOUT THE SIIA COMPANY CODIE™ AWARDS
Since 1986, the SIIA Company CODiE Awards have celebrated excellence and achievement in the tech industry by honoring outstanding teams and individuals for their accomplishments, leadership and commitment to the industry. For more information, visit the website.
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