CCH Tagetik: The Jose Altuve of CPM Software

What’s the Hook?
I don’t follow baseball closely at all during the year. Like millions of others, I may not watch one entire baseball game all year but I will tune in to watch the World Series. Even though I know virtually nothing about most of the players on either team and I have no preference about which team wins, I still watch. Why do I do this? Because there is usually a compelling storyline that is bigger than the game itself. That’s the hook.


The Cubs Win!
Last year the compelling storyline, or the hook, was obvious. Would the Chicago Cubs break the mythical Curse of the Billy Goat and finally win the World Series for the first time since 1912? That storyline attracted millions of viewers to the “Fall Classic”; many of which had no ties to either of the two teams playing. The curse story line was compelling even to those with no “horse in the race”.


The Hook 2017: Jose Altube
This year the storyline, for me at least, is a much subtler one but still very compelling. To me, the storyline revolves around Jose Altuve. Why? Because of the underlying message behind his success. Jose Altuve is the shortest player in professional baseball at 5’ 6” tall. Earlier in his career he faced a New York Mets pitcher who was a full foot and a half taller than him. That’s an incredible difference. Yet at this diminutive height he is one of the best players in baseball and is neck-and-neck with Aaron Judge of the New York Yankees for the American League Most Valuable Player (MVP) award even though Judge stands literally head and shoulders above Altuve in physical stature.


Jose Altuve


A Multidimensional MVP

But what is so compelling to me is that even with this incredible size difference, this is not a David vs. Goliath scenario where the less capable “little guy” somehow finds a way to defeat the powerful “Giant”. Altuve is every bit as capable as Judge and has earned his way into the MVP discussion. He is among the best across a wide range of baseball skills. While some players are able achieve success by exceling in one or two capabilities (for example: home runs, batting average, slugging percentage, stolen bases, fielding etc.), Altuve has differentiated himself from the pack by exceling at all of them. That is why he is an MVP candidate.


Striving to be the MVP of CPM
So, why does Altuve’s storyline resonate so well with me?  I think it’s because I can relate to it.  No, not because I’m 5’ 6” and an MVP caliber baseball player.  But as the VP of Marketing for CCH Tagetik at Wolters Kluwer, I see a lot of commonalities between CCH Tagetik and Jose Altuve.


“Altuve has won three batting titles and has accrued 200-plus hits in each of his last four seasons. If you’re a diehard baseball fan, you’re already well aware of Altuve’s batting prowess and Hall of Fame potential. To everyone else, though, Thursday was Altuve’s coming out party.


- NBCSports.com, October 5th, 2017


The Coming Out Party
As the quote above says, Altuve is well known to baseball fans for his accomplishments over the last several years, but the casual fan may not be aware of the significant impact he has made to his team and to baseball in general over his career to-date. But his team, the Houston Astros, being in the limelight of the World Series this year will change that. The impressive capabilities and contributions of Jose Altuve will be recognized by a much broader audience making this year’s World Series his “coming out party”.


Complete and Capable

It’s similar situation for CCH Tagetik.  The acquisition by Wolters Kluwer has been our unofficial coming out party.  After many years of delivering the most comprehensive and capable CPM platform on the market (and achieving the highest combined scores in the last two Gartner Critical Capabilities reports; CCH Tagetik has a nurtured a loyal and enthusiastic following in the Office of Finance (see our customer videos).  And now as part of Wolters Kluwer we have exposure to a much broader audience.  I may be slightly biased, but I think of CCH Tagetik as the Jose Altube of CPM vendors.


Go, Jose, Go

So, that’s why even though I have no “horse in the race” this year, I will be watching the World Series and I will be rooting for Jose Altuve.


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