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Cookie Policy

Use of cookies, Javascript codes and external services

Tagetik Software uses Javascript cookies and codes to ensure the integrity of the registration process and to customize the Site. A cookie is a small text file saved to your hard disk by a website server. Cookies cannot be used to run programs or send viruses to the user's computer. Cookies are uniquely assigned to the user and can only be read by the web server of the domain that sent them. One of the main purposes of cookies is to allow the user to save time. For example, if users customize a Web page or visit a website, the cookie will allow the visited site to recall specific information regarding the user on his/her next visit. The use of cookies allows users to be provided with customized content and makes it easier for them to visit sites. On their next visit to the Website, the information previously supplied can be recovered in order to simplify the use of user-customized functions. If you do not intend to accept cookies, they can be disabled following the instructions given by your browser producer. For further information regarding these functions, please follow the instructions given in your browser or the online guide. In Internet Explorer, for example, you can go to the Tools/Options/Internet/Privacy section to adapt the browser to your requirements. If you decide to refuse cookies or delete them from the cache, the interactive functions offered by the Website may no longer be usable.

Types of cookies

Cookies can be divided into three types based on their features and on how they are used:

  • Technical cookies: these can be subdivided into browsing cookies, which allow you to browse and use websites as normal, analytical cookies, used by the website operator in aggregate form to determine the number of users and how they are visiting the website, functionality cookies, which allow the user to browse based on a series of criteria selected to improve the service provided.
  • Profiling cookies: these cookies are intended to create user profiles and are used to send advertising messages according to the preferences shown by the user when browsing.
  • Third party cookies: these are cookies that have been written on to your device by a web site that is different from the web site you are actually visiting. The word “party” helps clarify this idea as it refers to the actual domain or web site that places the cookie onto your device. A third party cookie can be created if the web page you are opening loads any content from another web site/domain. By simply having an a piece of content such as an advert from another site loaded on the web page you are viewing, you are granting permission for that other site to create its cookie on your device.

Third party cookies

Google Analytics
This website uses Google Analytics, a Web analysis service supplied by Google, Inc. ("Google"). Google Analytics uses "cookies", which are text files stored on your computer to allow the website to analyze how users use the website. The information generated by cookies regarding your use of the website (including your IP address) is sent to and stored on Google servers in the United States. Google will use this information to track and examine your use of the website, compile reports on website activity for the website operators and supply other services relating to website activity and Internet use. Google may also transfer this information to third parties, if required by law or if these third parties process the aforesaid information on behalf of Google. Google will not associate your IP address with any other data owned by Google. You may refuse to use cookies by selecting the appropriate setting on your browser, but this may prevent you from using all the functions of this website. By using this website, you agree to your data being processed by Google by the aforesaid means for the aforesaid purposes.

Google Analytics will collect Google-authenticated identifiers associated with users’ Google Accounts (and therefore, personal information). Google Analytics will temporarily join these identifiers to the Google Analytics data in order to support the audiences.

For information regarding Google's privacy policy, please click here.
This is a useful service for you to share articles and texts from a website on social networking platforms available on the Web. It therefore makes life simpler for anyone visiting a website who also uses the best known social networking sites fairly regularly. CCH Tagetik uses AddThis.com services to make it easier to distribute and subscribe to web content on social networking sites including Facebook, Twitter, LinkedIn etc. The service provides two kinds of buttons, one for subscribing to RSS feeds and a second to add content from a website to the various social bookmarking services. For information regarding AddThis privacy policy click here.


This website uses marketing automation technology (Marketo) to collect data on visitor behavior. The data is collected for use in marketing and optimization. Some visitor data is saved using an anonymous user ID and can be used to aggregate a usage profile. Cookies may be used for this purpose. It is possible to use these cookies to recognize a visitor’s browser.

The data collected by the marketing automation technology will not be used to determine the personal identity of a website visitor and will not be compiled with personal data relating to the person referred to by the IP address, unless the visitor opts in by completing a form, provided by Marketo, or clicking a link in an email, thereby agreeing. Once the visitor opts in by providing their name, email address or other information, the IP address and the history associated with it is matched with the new information to create their profile. This information is used only by us to provide specific marketing information to the visitor. We do not share this information with anyone but Marketo, where the information is stored. The collection and storage of data may be revoked at any time with respect to future services by blocking Marketo’s cookies in your browser settings.

For more information on Marketo’s privacy and cookie policy, please click here.

Demand Base

Uses cookies and web beacons such as invisible tracking pixels to gather non-personally identifiable information such as browser version, operating system, IP address, cookie information, time stamps, from which CCH Tagetik gathers company and other firmographic data associated with your IP address. Cookies are readable only by Demandbase, with identifiers that may be linked to certain non-personally identifiable information or non-personally identifiable advertising IDs from third parties. For more information on Demandbase privacy policy, please click here.

CCH Tagetik Software also uses the following services

  • Google AdWords conversion tracking: conversion Tracking is a free tool developed by Google that shows us what happens after a customer clicks on our ads.
  • Google AdWords Remarketing: This service allow us to reach people who have previously visited our website. Our ads could appear to them as they browse other sites that are part of the Google Display Network or as they search for terms related to our products on Google.
  • Adroll: Adroll offers a remarketing platform across for cross-platform, cross-device display advertising and allows us to create personalized ad campaigns based on our own website data. 
  • Outbrain: With Outbrain Amplify, links to our contents appear as recommendations on the web's largest content publishers including sites like CNN.com, Slate and ESPN. This platform helps us to drive visitors to our website.
  • Doubleclik bid manager (DBM): These cookies allow the advertising to be more useful for both publishers and users. Some common purposes of this cookie include the selection of advertising based on what is more pertinent to the user; the improvement of campaigns performances and the opportunity to avoid ads visualization if a user already saw it. For more information, please see Google privacy policy at the following link: http://www.google.com/policies/technologies/ads/

Please see the websites of the listed services to view their respective privacy policies.

Cookie duration

Some cookies (session cookies) only remain active until the browser is closed or the logout command is executed. Some cookies "survive" after the browser is closed and are available for subsequent visits by the user. These are known as persistent cookies and their duration is fixed by the server when they are created. In some cases, a deadline is fixed, in other cases the duration is limited.

Cookie management

Users can decide whether to accept cookies or not by using the settings in their browser
Caution: by partially or completely disabling technical cookies you may compromise the use of website functions reserved for registered users. However, public content can still be used after disabling cookies completely. Disabling "third party" cookies does not negatively affect browsing in any way. Specific settings can be made for different websites and web apps. Furthermore, the best browsers allow you to make different settings for "proprietary" cookies and "third party" cookies. In Internet Explorer, for example, by using the  Tools ->Options ->Privacy menu, you can access the control panel where you can determine whether to accept the various types of cookies and remove them.