WHAT YOU WILL LEARN
Are you considering an investment in CPM software? Most agree that CPM provides business value but many companies struggle to quantify that value. That is why Forrester Consulting created a CPM software ROI estimator that helps you estimate:
- Total Risk-adjusted costs and business benefits
- Cost and benefits breakdown
- ROI% and total ROI over a 3 year period
- Payback period in months
David Kasabian, VP of Product Marketing at Tagetik, walks you through how to quantify the value of a CPM solution for your company using Forrester’s proven built-in logic to estimate your business value from investing in CPM.