The Sales & Marketing Budget is an estimated amount of and sales targets that the company intends to achieve in the subsequent period which are allocated by product, territory, or person; prepared weekly, monthly, or annually.

The Sales & Marketing Budget can be set in the following ways:

• territory
• time frame
• person
• products
• customers/sectors
• other dimensions that may be applicable

The budget consists of both the sales and marketing costs budgets.

Discover How Tagetik CPM delivers the Budgeting, Planning & Forecasting process

For further reading download the following white paper:

• "Planning and Budgeting in European Companies: Performance management concepts, solutions and perspectives"

  BARC Institute, Wurzburg, June 2008

Back to Glossary’s Index

Tagetik CPM is the first completely financial closed-loop, double entry CPM solution, that unifies in a single product all Corporate Performance Management processes and Financial Governance processes for data consistency and reliability.
The only solution with Built-in processes and advanced functionalities able to comply with the most complex regulatory requirements, helping companies automate processes, and obtain the necessary transparency and data accuracy for compliance.

» More Info on Tagetik CPM