The Sales & Marketing Budget is an estimated amount of and sales targets that the company intends to achieve in the subsequent period which are allocated by product, territory, or person; prepared weekly, monthly, or annually.

The Sales & Marketing Budget can be set in the following ways:

• territory
• time frame
• person
• products
• customers/sectors
• other dimensions that may be applicable

The budget consists of both the sales and marketing costs budgets.

Discover How Tagetik 3.0 delivers the Budgeting, Planning & Forecasting process

For further reading download the following white paper:

• "Planning and Budgeting in European Companies: Performance management concepts, solutions and perspectives"

  BARC Institute, Wurzburg, June 2008

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Tagetik is a global software vendor of the first unified Performance Management & Financial Governance solution to help CFOs and CIOs simplify complex business processes.

A complete financial closed-loop software, Tagetik 3.0 unifies key processes and applications – such as budgeting, planning & forecasting, financial consolidation, financial governance, strategy management, profitability modeling, working capital analysis – to manage and control overall performance, support compliance initiatives, harmonize different views of critical financial data, enable maximum visibility down to business transactions. In this way, the CFO can support the CEO in monitoring the implementation of strategies, ensure their sustainability and control corporate performance.

Since the software leverages “built-in” processes and cross-platform technology – fully web-based and integrated with any ERP, our customers can profit by up to 50% reduction of the total cost of ownership (TCO).