The Sales Budget contains the summary of the targets set in terms of sales revenue in the following year.

Which requires market analysis (competitive analysis of trends and consumer trends, economic dynamics, etc..), as well as internal information (development of sales, orders received, customer loyalty, etc.)..

With respect to sales, quantities to sell and therefore the quantity to be produced, prices and the mix of sales.

Regarding the choices inherent in the volume of production affect, among other factors, the production capacity, the pervasiveness of markets of products and the degree of competition.

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For further reading download the following white paper:

• "Planning and Budgeting in European Companies: Performance management concepts, solutions and perspectives"

  BARC Institute, Wurzburg, June 2008

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Tagetik CPM is the first completely financial closed-loop, double entry CPM solution, that unifies in a single product all Corporate Performance Management processes and Financial Governance processes for data consistency and reliability.
The only solution with Built-in processes and advanced functionalities able to comply with the most complex regulatory requirements, helping companies automate processes, and obtain the necessary transparency and data accuracy for compliance.

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