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Business Plan

A Business Plan defines your business, identifies your goals, and serves as a company’s resume.

A Business Plan defines your business, identifies your goals, and serves as a company’s resume. The basic elements include a current and pro forma balance sheet, an income statement, and a cash flow analysis. It helps the company allocate scarce resources properly and functions as a road map to make good business decisions. A marketing plan should be an integral part of the business plan.

A Business plan has two facets:

  • internal, as is the tool that allows you to streamline and clarify the business idea;

  • external, because the business plan gives way to third parties to evaluate the economic initiative, its potential and risks associated with it.


A Business plan should be drafted clearly and briefly describe, but with completeness, the entrepreneurship: This document must convince the potential lender that they have identified a solid score that will probably not meet structural problems during the project.

The objectives of the business plan are:

  • provide key information, (such as resources and economic, financial and human resources are necessary, what are the characteristics of the product and market, etc ...);

  • communicate characteristics of the company, providing a basis on which to plan strategies and actions;

  • explain the enterprise formula (system of product, market and organizational structure) and not only the product / service;

  • stress the originality of the enterprise;

  • check the interest of potential customers;

  • express clearly the goals intended to meet and how to pursue them;

  • ensure consistency between the individual actions indicated, and in particular between description of the activity and consequent costs of investment and management;

  • define the legal form in relation to the characteristics of the enterprise;

  • enable reliable forecasts by simulating different scenarios of development of the enterprise;

  • serve as a "business card" to present the company externally (potential members, donors, banks, customers and suppliers).


The content of B.P. usually contains three parts:

  • Part One will show the characteristics of products / services, competitive advantages, the technology of production, the strengths and weaknesses;

  • Part Two describes the practical feasibility of the project to define the market outlet, the strategies and organization;

  • Part Three will develop business plans, first and quantifying the financial needs.

 

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