Forrester Consulting created a CPM software ROI estimator that helps you estimate:
- Total Risk-adjusted costs and business benefits
- Cost and benefits breakdown
- ROI% and total ROI over a 3 year period
- Payback period in months
David Kasabian, VP of Product Marketing at Tagetik, walks you through how to quantify the value of a CPM solution for your company using Forrester’s proven built-in logic to estimate your business value from investing in CPM.