A joint project between Gartner and Cranfield University School of Management.
		Asked Tagetik to be a study participant and to provide an exemplar best practise Customer, to assess their maturity in managing corporate performance into their use of CPM systems.

The company

Mediaset is the leading commercial television operator in Italy and Spain and one of the world’s largest media companies and is part of the Fininvest Group.

Key Findings

Mediaset has adopted a consolidation strategy. Before introducing Tagetik CPM, Mediaset had two different environments to prepare separately management and statutory consolidation. In both cases data was stored in 3 different areas: the “advertising – Italia” area, the “television – Italia” area and the group consolidation. Today Mediaset has one environment to support management accounting, budgeting and forecasting and another environment for the statutory statement consolidation processes. These two environments are fed by the same base of data (i.e. by the same data from SAP).

Objective

Mediaset decided on an extensive corporate performance management (CPM) approach. It sets the following objectives for the CPM solution:

• Introduction of a CPM system for:
• Management accounting and ABC modelling
• Budgeting (P&L, CF and BS)
• Management financial reporting at company level
• financial planning and reporting at Mediaset Group level
• Substitution of the obsolete systems
• Sharing of a common model for data analysis between the statutory and management system, with the guarantee of business peculiarities
• Introduction of a specific management module compliant with new International GAAPs (IFRS/IAS) for segment Report and impairment Test

Results

In addition to addressing its compliance requirements, Mediaset managed to gain the following results:

• They close four times a year and they are planning to close on a monthly basis in the future.
• The users have more time to analyze data because they no longer need to spend considerable time checking the quality of the data and reporting.
• Having the data split into two separated data bases (statutory data base and management accounting, budgeting and forecasting data base) but deriving from the same feed, allow them to close faster and have a unified view across the departments.

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