As CMO, Dave is responsible for developing positioning and awareness in new geographic and vertical markets, identifying new product opportunities, and directing the global marketing strategy.
Dave has over 20 years of experience in the performance management software market. He joined Tagetik in 2011 as the Corporate Vice President of Product Marketing and prior to being appointed Chief Marketing Officer held the role of Senior Vice President of Product Marketing and Strategy. Prior to Tagetik he founded the Pervasive Performance Group, a boutique analyst firm covering the Corporate Performance Management (CPM) market, and was also a Research Director with AMR Research (now Gartner) where his coverage area included performance management and business intelligence technology and processes. Before joining AMR Research, Dave spent 13 years at software vendors, Cartesis (now SAP) and Hyperion Solutions (now Oracle), in various management positions including Product Marketing, Product Management, Implementation Services, and Channel Alliances.
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